Camosun stands with Indigenous peoples

From Sherri Bell, President

The revealing by the Penelakut Tribe of 160+ undocumented and unmarked graves on the grounds of the former Kuper Island Industrial School and foreshore deepens the pain of all Indigenous peoples.

Read full statement

Business Administration, Bachelor's Degree - Marketing Major

Your pathway to business education

Program at a glance

Credential

Degree

Area of Study

Business

Study options

Full-time

Part-time

Work experience

Co-op / internship

Open to International

Yes

Length

Four years

At a glance image

Students studying

If you thrive in a creative environment and like to manage projects, a career in marketing may be for you.

Start in September, January or May!

You will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and a focus on directing the marketing and communications process.

Students walking together

Certificate, diploma or degree – it's your choice

Building on past success, the School of Business has made the pathway through the Business Administrative programs more flexible. There are now three credentials that allow you to progress from a certificate to a diploma to an applied degree and you can apply, exit and return at any stage.

If you already have a related diploma from Camosun or another institution, consider applying directly to the degree program, to begin your second or third year courses, depending on your previous education. Contact the Program Leader or Academic Advising for more information. 

International Education

Explore the world through study abroad opportunities. Camosun offers many exchange opportunities with partner institutions around the world, as well as several field school opportunities each year. Your chance to rethink your classroom starts here!

If you are an international student coming to Camosun as an exchange student from one of our partner institutions, learn more about Camosun's international department.

After Graduation

BBA Marketing degree graduates work in the private, public and not-for-profit sectors, including: Marketing, Communications or Information Officers; Business Development Managers; Marketing Managers/Coordinators; Public Relations Officers, Research Officers; Business Development Managers, Account Executives, and Sales Associates or Managers.

Information Sessions

The School of Business Information Sessions are a great way to learn more about a program and to get your questions answered by faculty and staff.

Missed the live Information session?

If you missed the live session we've got you covered. Download the 2021 Summer Information Session PDF with clickable links.

Who can I contact if I want more information?

Contact business@camosun.ca

Invest in yourself!

One, two or four years at Camosun can prepare you for a career in the world of business and finance.

Students in lecture

Estimated tuition

Effective from September 1, 2021 to August 31, 2022.

$15,421 * (domestic)
$18,147 * (domestic with Co-op)
$63,900 ** (international)

*Tuition fees vary depending on course selection. Figures listed here are approximate.
**Tuition is based on 5 academic courses per term (Two terms per year)

Additional Student Fees

What to expect

The program consists of 40 courses which can be completed in approximately four years if taken on a full-time basis. Evening and daytime classes are held predominantly at the Interurban campus and the program can be taken on a part-time basis.

Year 1

In your first year, you’ll work through introductory–level courses in accounting, finance, economics, and marketing. Exit the program now with a Business Administration certificate or continue on to Year 2.

Year 2

In your second year, you'll be taking courses in marketing research, creative selling, and entrepreneurship. Exit the program now with a business administration diploma or continue on to the bachelor of business administration.

Year 3

In third year, the marketing major allows you to broaden and deepen your marketing skills and knowledge and you'll be taking courses in sustainable marketing, global business strategies, public relations, and communication tools & media.

Year 4

For your fourth year of the BBA, you'll be taking courses in strategic marketing, project management, digital marketing, and advanced communications.

Co-operative Education Option 

Apply your classroom skills in the workplace and bring your workplace skills back to the classroom! A Co-op work term is a great opportunity to gain work experience in your field while enrolled in your academic program. 

When you engage in co-operative education, you get an early start on preparing for your career after graduation! You will be joining a growing number of students who choose the opportunity to alternate between full-time studies and full-time paid work where you can bring your applied classroom learning to life.

Co-operative education is a learner-centered model that empowers you, the student, to direct your own learning and to make a valuable contribution in the workplace. Your learning will be guided and supported by both your employer and the School with a faculty member from your program assigned to coach, monitor, and evaluate your work term development.

To participate in Co-operative Education, prior to your first work term you will need to successfully complete

  • Eight (8) first year courses, with a cumulative GPA of 3.0 (C+), and
  • the workshop series CDEV-WPS

Talk to your Co-op & Internship Coordinator, or login to the Co-op and Career Portal to book a Co-op Information Appointment with an Employment Facilitator to get more information. Connect with your Academic Advisor to plan your program and how co-operative education can fit. 

Together you determine what timeline is most appropriate for you to take the mandatory Career Development-Workplace Preparation Skills (CDEV-WPS) course before your first work term.

International students

Under Canadian Immigration Law, as an international student you are eligible to participate in co-operative education and you can legally work in Canada during specified work terms.  The Work Permit Checklist for international students will assist in planning your participation in co-operative education.

A rewarding career

Marketing managers in BC earn a median annual salary* of $85,010 depending on employer and seniority.

*2018 Job Bank Wage data

Curriculum & courses

Admission Requirements

When you apply you will need to submit proof that you meet the following admission requirements.

Tip: Where a letter grade is specified, you must have proof of that grade or higher.

One of:

For more detailed information about this program and specific admission requirements, see the Academic Calendar.

Academic Calendar

Our teaching staff

Camosun College is proud of the excellent quality of its instruction. Our teaching staff are experienced, inspiring and supportive of our students' individual journeys.

Faculty/staff profile

Glen Allen Instructor, Marketing

Glen Allen

Instructor

Glen holds an MBA in International Management from the University of Victoria, where he focused his interest in the area of intercultural management a ... Read more

Faculty/staff profile

Anne Borrowman, Instructor, Marketing

Anne Borrowman

Program Leader

Anne joined Camosun College in 2009 and enjoys teaching a wide variety of business courses. With a history in business development in hospitality, tou ... Read more

Faculty/staff profile

Siobhan Chandler

Siobhan Chandler

Instructor

Faculty/staff profile

Larry Chung Instructor, Marketing

Larry Chung

Instructor

Larry joined Camosun College in 1994 as a co-op coordinator working with the School of Business. After 5 years of teaching part time, he transitioned ... Read more

Faculty/staff profile

Michelle Clement Instructor, Marketing

Michelle Clement

Instructor

Michelle joined Camosun in 2005 after 15 years with Procter & Gamble specializing in sales and marketing. She earned both her undergraduate BA and ... Read more

Faculty/staff profile

Troy Dunning Chair/Instructor, Marketing

Troy Dunning

Recruitment & Retention Program Leader

Troy started teaching with the Camosun College’s School of Business in the fall of 1998 in the Marketing and Management Department, and took on the Pr ... Read more

Faculty/staff profile

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Susan Halsall

Instructor

Faculty/staff profile

Marina Jaffey Instructor, Marketing

Marina Jaffey

Instructor

Marina has a passion for teaching and learning and has been working with students for over 20 years. She holds a Bachelor of Commerce and a Master of ... Read more

Faculty/staff profile

Catherine Mack Instructor, Marketing

Catherine Mack

Instructor

Catherine has been teaching in the School of Business at Camosun since 2000. She has an MBA from Simon Fraser University and many years’ experience de ... Read more

Faculty/staff profile

Melissa McLean Instructor, Marketing

Melissa McLean

Instructor

Melissa first taught for Camosun’s School of Business from the late 1980s through mid 1990s as a part-time instructor in the Tourism Management progra ... Read more

Faculty/staff profile

Cynthia Wrate Instructor, Marketing

Cynthia Wrate

Department Chair

Faculty/staff profile

Joan Yates

Joan Yates

Instructor

Joan  has a thirty-plus year career in post secondary education in Saskatchewan and British Columbia.  This has included experience as a Vic ... Read more
Group of happy students

Learn more

Find a full list of courses and specific admission requirements.

Contact information

School of Business

Contact us to discuss if the program is right for you!

Campus location

Camosun College Interurban
4461 Interurban Rd
Victoria BC V9E 2C1

Location link

Campus map

250–370–4565

business@camosun.ca

Fax: Fax: 250-370-4104

 

International students contact Camosun International