Business Administration, Bachelor's Degree - Marketing Major

Program outline

For more details, including courses, please see the program outline in the Academic Calendar.

Program outline

What to expect

The program consists of 40 courses which can be completed in approximately four years if taken on a full-time basis. Evening and daytime classes are held predominantly at the Interurban campus and the program can be taken on a part-time basis.

Year 1

In your first year, you’ll work through introductory–level courses in accounting, finance, economics, and marketing. Exit the program now with a Business Administration certificate or continue on to Year 2.

Year 2

In your second year, you'll be taking courses in marketing research, creative selling, and entrepreneurship. Exit the program now with a business administration diploma or continue on to the bachelor of business administration.

Year 3

In third year, the marketing major allows you to broaden and deepen your marketing skills and knowledge and you'll be taking courses in sustainable marketing, global business strategies, public relations, and communication tools & media.

Year 4

For your fourth year of the BBA, you'll be taking courses in strategic marketing, project management, digital marketing, and advanced communications.

Co-operative Education option 

Apply your classroom skills in the workplace and bring your workplace skills back to the classroom! When you engage in co-operative education, you get an early start on preparing for your career after graduation!  You will have the opportunity to alternate between full-time studies and full-time paid work where you can bring your applied learning classroom to life.

To participate in Co-operative Education, prior to your first work term you will need to successfully complete

• Eight (8) first year courses, with a cumulative GPA of 3.0 (C+), and
• the Career Development-Workplace Preparation Skills (CDEV-WPS) course

Learn more about the Co-op Education Program

Co-Op Education

International students

Under Canadian Immigration Law, as an international student you are eligible to participate in co-operative education and you can legally work in Canada during specified work terms.  The Work Permit Checklist for international students will assist in planning your participation in co-operative education.

A rewarding career

Marketing managers in BC earn a median annual salary* of $100,276 depending on employer and seniority.

*2022 Job Bank Wage data

Effective from September 1, 2024, to August 31, 2025

Estimated tuition

Tuition estimates are for the entire program

Business Administration, Bachelor's Degree - Marketing Major

$16,353 (domestic)
$65,728 (international)

Business Administration, Bachelor's Degree - Marketing Major, Internship designation 

$17,173 (domestic)
$68.006 (international)

Business Administration, Bachelor's Degree - Marketing Major, Co-op designation

$19,245 (domestic)
$71,388 (international)

Domestic tuition fees vary depending on the individual course fees for the classes you select.

For International students visit: International Tuition & Fees.

Student fees

In addition to tuition estimates, student fees are calculated based on your enrolment. Refer to: Student Fees.

Financial assistance

You may need to find more than one source of funding to help pay for your education and living costs while attending college. Check out sources of money you don't need to pay back as well as those that need to be repaid.

Financial Aid & Awards