Business Administration, Bachelor's Degree - Marketing Major

Your pathway to business education

Program at a glance

Credential

Degree

Area of Study

Business

Study options

Full-time

Part-time

Work experience

Co-op / internship

Open to International

Yes

Length

Four years

At a glance image

Students studying

If you thrive in a creative environment and like to manage projects, a career in marketing may be for you.

Start in September, January or May

You will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and a focus on directing the marketing and communications process.

Students walking together

Certificate, diploma or degree – it's your choice

Building on past success, the School of Business has made the pathway through the Business Administrative programs more flexible. There are now three credentials that allow you to progress from a certificate to a diploma to an applied degree and you can apply, exit and return at any stage.

If you already have a related diploma from Camosun or another institution, consider applying directly to the degree program, to begin your second or third year courses, depending on your previous education. Contact the Program Assistant or Academic Advising for more information. 

International Education

Explore the world through study abroad opportunities. Camosun offers many exchange opportunities with partner institutions around the world, as well as several field school opportunities each year. Your chance to rethink your classroom starts here!

If you are an international student coming to Camosun as an exchange student from one of our partner institutions, learn more about Camosun's international department.

After Graduation

BBA Marketing degree graduates work in the private, public and not-for-profit sectors, including: Marketing, Communications or Information Officers; Business Development Managers; Marketing Managers/Coordinators; Public Relations Officers, Research Officers; Business Development Managers, Account Executives, and Sales Associates or Managers.

Information Sessions

The School of Business Information Sessions are a great way to learn more about a program and to get your questions answered by faculty and staff.

Missed the live Information session?

If you missed the live session we've got you covered. Download the 2021 Summer Information Session PDF.

Who can I contact if I want more information?

Contact business@camosun.ca

International students please contact International Admissions

What you'll learn

Current students wanting information about your program, go to student planning in myCamosun.

Students in lecture

Program outline

For more details, including courses, please see the program outline in the Academic Calendar.

Program outline

What to expect

The program consists of 40 courses which can be completed in approximately four years if taken on a full-time basis. Evening and daytime classes are held predominantly at the Interurban campus and the program can be taken on a part-time basis.

Year 1

In your first year, you’ll work through introductory–level courses in accounting, finance, economics, and marketing. Exit the program now with a Business Administration certificate or continue on to Year 2.

Year 2

In your second year, you'll be taking courses in marketing research, creative selling, and entrepreneurship. Exit the program now with a business administration diploma or continue on to the bachelor of business administration.

Year 3

In third year, the marketing major allows you to broaden and deepen your marketing skills and knowledge and you'll be taking courses in sustainable marketing, global business strategies, public relations, and communication tools & media.

Year 4

For your fourth year of the BBA, you'll be taking courses in strategic marketing, project management, digital marketing, and advanced communications.

Co-operative Education Option 

Apply your classroom skills in the workplace and bring your workplace skills back to the classroom! A Co-op work term is a great opportunity to gain work experience in your field while enrolled in your academic program. 

When you engage in co-operative education, you get an early start on preparing for your career after graduation! You will be joining a growing number of students who choose the opportunity to alternate between full-time studies and full-time paid work where you can bring your applied classroom learning to life.

Co-operative education is a learner-centered model that empowers you, the student, to direct your own learning and to make a valuable contribution in the workplace. Your learning will be guided and supported by both your employer and the School with a faculty member from your program assigned to coach, monitor, and evaluate your work term development.

To participate in Co-operative Education, prior to your first work term you will need to successfully complete

  • Eight (8) first year courses, with a cumulative GPA of 3.0 (C+), and
  • the workshop series CDEV-WPS

Talk to your Co-op & Internship Coordinator, or login to the Co-op and Career Portal to book a Co-op Information Appointment with an Employment Facilitator to get more information. Connect with your Academic Advisor to plan your program and how co-operative education can fit. 

Together you determine what timeline is most appropriate for you to take the mandatory Career Development-Workplace Preparation Skills (CDEV-WPS) course before your first work term.

International students

Under Canadian Immigration Law, as an international student you are eligible to participate in co-operative education and you can legally work in Canada during specified work terms.  The Work Permit Checklist for international students will assist in planning your participation in co-operative education.

A rewarding career

Marketing managers in BC earn a median annual salary* of $85,010 depending on employer and seniority.

*2018 Job Bank Wage data

Tuition and fees

Effective from September 1, 2022, to August 31, 2023

Estimated tuition

Tuition estimates are for the entire program

Business Administration, Bachelor's Degree - Marketing Major

$15,817 (domestic)
$62,160 (international)

Business Administration, Bachelor's Degree - Marketing Major, Internship designation 

$16,605 (domestic)
$63,760 (international)

Business Administration, Bachelor's Degree - Marketing Major, Co-op designation

$17,933 (domestic)
$65,360 (international)

Domestic tuition fees vary depending on the individual course fees for the classes you select.

For International students visit: International Tuition & Fees.

Student fees

In addition to tuition estimates, student fees are calculated based on your enrolment. Refer to: Student Fees.

Financial assistance

You may need to find more than one source of funding to help pay for your education and living costs while attending college. Check out sources of money you don't need to pay back as well as those that need to be repaid.

Financial Aid & Awards 

Curriculum & courses

Admission Requirements

When you apply you will need to submit proof that you meet the following admission requirements.

Tip: Where a letter grade is specified, you must have proof of that grade or higher.

One of:

For more details, including courses, please see the program outline in the Academic Calendar.

Apply today

Missing admission requirements?

Take an assessment or upgrade with us.

Our teaching staff

Camosun College is proud of the excellent quality of its instruction. Our teaching staff are experienced, inspiring and supportive of our students' individual journeys. For more information about our faculty, please visit the School of Business homepage.

 

Contact Us

Faculty/staff profile

Cynthia Wrate Instructor, Marketing

Cynthia Wrate

Department Chair

Faculty/staff profile

Susan-Halsall

Susan Halsall

Program Leader

Susan Halsall holds a Bachelor of Arts from Simon Fraser University and a Master of Business Administration from McGill. She joined Camosun College in ...

Read more

Group of happy students

Learn more

For more details, including courses, please see the program outline in the Academic Calendar. 

Contact information

School of Business

Campus location

Centre for Business & Access Building (CBA) 249

Location link

Interurban Campus

250–370–4565

business@camosun.ca

 

Admissions Questions:

Domestic students

International students