YOW! Groundbreaking kiteboarding innovation takes flight in new ad at Ottawa airport
Release date: Jan. 27, 2020
Camosun College research and development is getting serious attention from travelers going through Ottawa International Airport (YOW).
Starting the week of Jan. 27, the Canada Foundation for Innovation (CFI) is launching a new promotional campaign highlighting successful research collaborations with Canadian businesses, focusing on how such partnerships are helping entrepreneurs and innovators grow and prosper. Camosun College is at the leading edge of the campaign.
The Ottawa International Airport advertisement, and an online video, both feature the research partnership between Ocean Rodeo, a local Saanich company founded by CEO Richard Myerscough specializing in kiteboarding equipment and drywear, and Camosun Innovates, a department of Camosun College with its own space, staff, and infrastructure designed to support research and development for the local economy, the college, and the students.
Former Camosun Mechanical Engineering Technology student Ben Costin worked with Ocean Rodeo to develop a ground-breaking new control bar for the global kite-boarding industry. His mission was to develop a product that was both strong and light. To achieve that goal he researched a variety of materials and manufacturing techniques, including using a tensile tester for analysis of construction integrity. The end result? A market-ready, finished product that is the first of its kind in the global kite-boarding industry.
“We provide small to medium-sized businesses on Vancouver Island with dedicated access to specialized technology and expertise to successfully grow their company,” says Jamie VanDenbossche, Associate Director of Camosun Innovates. “The program utilizes both students and dedicated staff. The Ocean Rodeo research project is a great example of a company that brought a research challenge to us. We work with industry partners to create a technology that they can commercialize.”
CFI created the advertisement and promotional video to showcase how their funding of Camosun Innovates, for equipment used in developing and testing the kite bar, was vital to Ocean Rodeo’s ultimate success and economic growth.
Additional support came from the Camosun Technology Access Centre (CTAC), housed within Camosun Innovates and funded through the National Science and Engineering Research Council of Canada (NSERC). CTAC was the first federally funded applied research and innovation centre in British Columbia.
Camosun College has campuses located on the traditional territories of the Lkwungen and W̱SÁNEĆ peoples. Established in 1971, the college serves 19,000 learners a year in certificate, diploma, bachelor's degree, post-degree diploma and continuing education programs.
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Last updated: January 27, 2020 4:12 pm