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Release date: April 15, 2020

Thanks to the generosity of community supporters and local businesses, Camosun College marketing students raised a record-breaking $18,400 to support youth education and development in Zambia in an online auction.

Six teams comprising 38 business and marketing students from Camosun instructor Anne Borrowman’s Marketing 420 course shifted their plans from their usual in-person event to an online auction in March, after physical distancing and remote learning measures were put in place by B.C.’s Public Health Officer.

“Congratulations to each of the student teams,” says Borrowman. “Virtually overnight, they made the best of a tough situation and shifted a regular event they had been planning to an online auction. Through their learning and application of project management and marketing theory, they are contributing positively to global social development.”

Borrowman notes that the student learning was just as rich in the online approach as it would have been otherwise. “The students embraced international service-learning and used project management to plan and execute a creative fundraising event,” she says, while noting that “this was no easy task, given challenges for creative fundraising alternatives to traditional live events.”

The requirements for distance learning happened in the last four weeks of the regular academic term. However, two teams were able to host live fundraising events generating $10,600 before the directive to curtail large gatherings and physical distancing began on March 13. 

Four teams who had already collectively gathered over 60 items for their events, scheduled to take place the following week, got creative and joined together to create an online auction raising $4,600 in just 10 days from March 20 to 29. Additional funds of $3,200 were raised through bottle drives and donated funds from pre-sold tickets.

All proceeds go to support VIDEA, a local international development organization founded in Victoria, which has long been connected with School of Business marketing students and recognizes the professionalism and value that student projects bring to their organization. For more information on VIDEA please visit www.videa.ca.

VIDEA partners with Women for Change in Zambia, a gender focused non-governmental organization (NGO), working with communities, especially women and children in Zambia’s rural areas to contribute towards sustainable human development through education. For more information on Women for Change please visit their Facebook page.

Over the past seven years, Marketing 420 Marketing Project Management students have collectively raised over $100,000 for VIDEA and Women for Change.

Media contacts:

Anne Borrowman
Marketing Instructor | School of Business
Camosun College
Cell: 250-370-4163
Email: BorrowmanA@camosun.ca

Ivan Watson
Marketing & Communications Strategist
Camosun College
Cell: 250-418-0700
Email: watsoni@camosun.ca

Camosun College marketing students raised $18,400 to support youth education and development in Zambia in an online auction.

VIDEA Executive Director, Lynn Thornton accepts funds raised by Marketing 420 students. Congratulations to all students for their resiliency and accomplishing a record breaking goal in these challenging time of self-distancing.

Camosun College marketing students raised $18,400 to support youth education and development in Zambia in an online auction.

Camosun College marketing students raised $18,400 to support youth education and development in Zambia in an online auction.

Last updated: April 15, 2020 10:48 am

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