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Co-op student Tessa Goodwin did her homework before landing a work term at Neverblue.

Tessa Goodwin had her mind set on completing a co-op work term with Neverblue, an affiliate marketing company in Victoria, before graduating from Camosun with her Bachelor of Business Administration in Marketing Communications Management.

“As a young, local and dynamic organization, Neverblue really appealed to me,” says Goodwin. She made a conscious effort to secure a position with Neverblue by networking at the career fair and conducting an information interview with the marketing manager. Her efforts were rewarded when she was offered a position as a compliance and quality assurance assistant.

Kate Hoffmann, risk and project manager and Goodwin’s supervisor, explains that they often receive 40 - 50 applicants for each co-op position. “Students need to set themselves apart and show how much they want the job,” says Hoffmann. “It makes such a difference when they take the time to research - these are the students who stand out.”

Committed co-op partners

Neverblue has a solid understanding of co-operative education and hires multiple co-op students every term. Formed by four university grads in 2004, and knowing the challenges faced by students, Neverblue takes the opportunity to give back to the community by supporting post secondary education. A rapidly growing company, Neverblue recently opened offices in Amsterdam and Hong Kong to meet increased client requirements. As a former co-op student herself, Hoffmann says, “Co-op is mutually beneficial. We benefit from the student’s fresh perspective, and the student from a supportive learning experience.”

A varied workload

Goodwin’s role at Neverblue carries significant responsibility, as she assists in screening affiliates for suitability, carries out daily tasks to ensure legal compliance, manages the filing, maintains an opt-out list for advertisers and investigates complaints should affiliates locate ads on inappropriate sites. She also has the opportunity to assist in the marketing department with event planning, blogging and social media. The great variety of tasks is what makes this job so great for Goodwin, who says, “As a co-op student trying to figure out what you really want to do, it really helps to have lots of things on the go.” Hoffmann is extremely supportive and encourages Goodwin to pursue her interests. “Every co-op work term is different - projects differ according to the abilities and interests of the student,” says Hoffmann.

A student perspective on co-op

Goodwin has completed three work terms throughout her program, and she credits co-op with helping her decide exactly what she wants to pursue career wise. “Being able to work in the public sector, private sector, and small business through co-op has been great experience and a real bonus,” she says.

Goodwin advises upcoming students to consider all co-op opportunities. “Co-op is what you make it. Even if you don’t obtain the ‘perfect’ position, you always benefit from the learning experience. It’s not just about the money - experience counts in today’s job market.”

For more info:
Co-operative Education
Bachelor of Business Administration

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Last updated: September 23, 2015 5:13 pm

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