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There are DVDs and there are great DVDs

"Good audio mix, clean and full," write the judges. "Use of creative camera work keeps it interesting."

May 30, 2011

In February 2011, Camosun student, Bryan Kelly, volunteered to be the producer of the DVD: “A Rhythm and Blues Review.” The Applied Communication (ACP) project was to create a dynamic marketing tool for the Vic High Rhythm and Blues band. However, it has also captivated the Broadcast Educators Association of Canada (BEAC), with Kelly the winner of a national student award in the Video—Series or Special category.

ACP student filming concert."With R and B music, it is so fast and has a lot of personality on stage," says Kelly. In charge of a team of nine, with five different cameras, it was Kelly's job to tell the switcher which camera would make the best shot according to what he was seeing on stage.

Capturing the drive and rhythm of the band in a one-try effort is an art. Instead of spending numerous hours after the event, piecing together a show from a number of simultaneous camera angles, the producer switches between cameras during the live production. "They bring all their skills together in one moment and then they have to execute. This is the efficient and industry-oriented way to do it," says Andy Bryce, program chair of ACP. "And if you're live, it is the only way."

Eric Emde, the Music Director for the Vic High Rhythm & Blues Band is thrilled with the DVD, as it gives him an effective tool to market his high-end band to festivals around the world. This is the second year Camosun's Applied Communication program has produced a DVD to promote the band. They travel to Denmark later this year.

Bryan Kelly

Bryan Kelly on a co-op term as a  sports journalist


The ACP experience

The ACP students not only learn how to produce a highly successful DVD, but are immersed in the real-life experience of coordinating an event with community partners. Vic High supplied a dynamic band with an enthusiastic audience, Shaw cable community television loaned a video production mobile to help record the concert, and Victoria's new Access Health Centre was chosen as the recipient of over $800 in ticket sales.

"As a teacher, Bryan is one of those people you love to have in your class," says Bryce. "He's highly energetic, enthusiastic, persistent and hard-working."

"Being behind the scenes of a multi-camera shoot opened my eyes to how difficult and complex the television industry is," says Kelly. In the fall, he plans to follow up his ACP experience with a degree in professional communication at Royal Roads University with the eventual goal of becoming a sports journalist.

ACP students work in digital media including video, audio, photography, layout, design, image manipulation and writing. Graduates tend to work in video and audio production, public relations, web and desktop publishing. This two-year diploma includes a combination of academic and technical training in labs and studios, and internships.

Last updated: May 31, 2011 1:09 pm

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