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March 9, 2011

Camosun's first-year Sport Management students raised $1,000 for Victoria's Cops for Cancer this past month.

Twenty-four students took part in the special fundraising assignment as part of their Sport Marketing and Promotions class this semester.

Students promote the Chargers

Sport Management students raise $1,000 for Tour de Rock

Sport Management students Bryden Burrell (l) and Nathan Boylan (r) present a $1,000 cheque to Tour de Rock Fundraising Coordinator Glenda Turner and 2010 Tour de Rock media rider and /A\ News Sports Anchor Mira Laurence, February 18.

"The goal of the assignment was to increase awareness of the Camosun Chargers basketball and volleyball programs through various marketing and promotional strategies – specifically targeting their fellow college students," says instructor Dr. Alex Carre.

The class chose Cops for Cancer Tour de Rock as their charity, after working with Tour de Rock Community Fundraising Coordinator Glenda Turner earlier this fall at the Chargers season-opener games.

The students split into four groups covering four full weekends of Chargers home games. Each group was responsible for marketing and promoting Friday and Saturday games, creating game themes, providing half-time entertainment and coming up with fundraising activities.

Using creativity to raise the funds

"The class took it upon themselves to find unique ways to raise the money," adds Carre. "They held silent auctions, 50/50 and raffle draws. The silent auctions raised $500 just on their own."

Victoria's A ChannelThe Sport Management students proudly presented a $1,000 cheque to Glenda Turner and 2010 Tour de Rock media rider and /A\ Vancouver Island Sports Anchor Mira Laurence at the final island rivalry basketball games between Camosun and the VIU Mariners, February 18.

Students find careers with sport events, teams & organizations

Camosun’s two-year Sport Management diploma program is offered through its Centre for Sport and Exercise Education in the Pacific Institute for Sport Excellence.  The program prepares graduates for entry-level careers in sport event, team and organization management, as well as facilities, sales and service coordination. The program also encourages healthy lifestyles and wellness practices through sport.


Michelle Tinis
Marketing & Communications
Camosun College Foundation

Last updated: April 6, 2011 11:25 am

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