Evolving media landscape inspiring change for Village 900 radio
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February 9, 2011
Currently transmitting on the more costly AM band, the CKMO Radio Society had been exploring long term options and, at a recent Board meeting, determined to change from AM radio broadcasts to a more sustainable, future-oriented digital platform to deliver the popular campus radio programming.
"We live in a world with so many new media channels and technology options," says Andrew Bryce, Chair of Camosun's Applied Communication program (ACP). "Traditional broadcasters are scrambling to find new ways to connect with their customers and communities in the digital world. Camosun's radio station will be ahead of the game, and still deliver great programming."
According to Brad Edwards, CKMO Station Supervisor, "The AM transmitter we now use is expensive and power-hungry. The station can save a lot of electricity by moving to online streaming, a great green option." Moving to online streaming will also enable savings to be redirected into areas that will more directly benefit the students and the station, including long-overdue updates to critical equipment like microphones, broadcast boards and hardware and software necessary in establishing a stronger online presence within Victoria and around the world.
CKMO radio listeners will still be able to access the station they have come to love and, as further investment is made into streaming technology and a state-of-the-art production facility, the quality of the signal will also improve considerably.
Bryce says that one of the most exciting aspects of the change is the possibility of bringing all three ACP disciplines—publishing, radio and video—together in one place and with one purpose and doing this in a way that will truly reach and engage globally.
The focus of the station continues to be on the development and training of future broadcasters, providing a quality learning environment for our students and continuing to develop and offer employment opportunities with a focus on mentorship, education and practical experience within a professional broadcast/media facility.
"Students are excited at the prospect of using the tools that are sought by employers in the 21st century," says Bryce, who cites the example of the station's newly implemented Media Touch broadcast platform and RCS Radio Scheduling Software. "They know the change better positions them for quality jobs in the new digital world."
Chair, Applied Communication Program
CKMO Station Supervisor
Last updated: February 9, 2011 1:01 pm