Creative HR strategy inspires Camosun business students
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April 18, 2011
There may be ways to take the life out of a zombie, but you can't take the entrepreneurial spirit out of Camosun business students!
Victoria’s Copeland Communications employed a unique contest earlier this year to select candidates for marketing internship positions at the agency. The result was a show of talent, plus a lot of fun and social media buzz for both the agency and the contestants.
Two Camosun business students—Cale Frombach and Bryan Dwyer—secured sought-after internship positions. Dwyer finished his second year of the Business Administration – Marketing diploma program earlier this month. Those credits transfer to year three of Camosun’s Bachelor of Business Administration (BBA) program which Dwyer is enrolled in for September. First-up - his internship position at Copeland Communications which starts April 25.
"There is no better place to hone my marketing skills than in this hands-on, zombie-friendly environment," says Dwyer."The relationships and experiences gained will be invaluable in my future education and career. This will be one incredible summer!" Dwyer, who's been on Twitter as @bryandwyer for about a year, found the contest via Twitter.
The social media and creative bar was set high earlier this year when Copeland announced a Zombie contest that brought talent and competitive spirits out of business and marketing classrooms. At stake—an intern position with Copeland Communications for a minimum of two months. Initially Doug Brown, Managing Director at Copeland, planned on one internship position. However, based on the closeness of voting results as part of the contest rules, four intern positions were awarded, including the two Camosun students.
"Cale and Bryan's entries blew us away," says Brown."They put in a lot of smart work in a kind of kooky area, so we knew they would be a cultural fit with us. We're thrilled to have them as interns. Camosun should be super proud of these guys!"
Frombach is a fourth-year student in Camosun’s BBA – Marketing Communications Management program. He created a zombie-hunting character for himself, and a website called Zombland that profiled cutting-edge services in a new market niche.
"Copeland's contest was a truly unique way to apply for an internship," says Frombach. "Instead of simply submitting a typical cover letter and resumé, this was a way to show my creative side, do some wicked copywriting and develop a clone website. Participating in such a distinctive and offbeat hiring process really tested my skills, plus opened up networking opportunities!"
As part of the contest, Frombach set up a Twitter account, where he continues the saga of a zombie hunter, Camosun graduate and future marketing executive!
Marina Jaffey, Instructor, Management, Marketing and Public Administration
250–370–4154 or 250–370–4565
Last updated: April 16, 2019 12:38 pm