What you'll study
Business Administration-Marketing Option
| Year 1 | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| ACCT 110 | Financial Accounting 1 | 3.0 |
| ACCT 207 | Managerial Accounting | 3.0 |
| BUS 130 | Business Communications | 3.0 |
| BUS 140 | Business Info. Technology | 3.0 |
| BUS 141 | Business Information Systems | 3.0 |
| BUS 150 | Introduction to Management | 3.0 |
| ECON 102* | The Canadian Economy | 3.0 |
| ENGL 150 | English Composition | 3.0 |
| FIN 110 | Fundamentals of Finance | 3.0 |
| MARK 110 | Introduction to Marketing | 3.0 |
*ECON 103 or ECON 104 may be substituted with permission of the Program Chair.
| Year 2 | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| BUS 230 | Elementary Statistics | 3.0 |
| BUS 276 | Business Law | 3.0 |
| BUS 290 | Business Strategy Seminar | 3.0 |
| MARK 210 | Marketing Research | 3.0 |
| MARK 220 | Marketing Communications | 3.0 |
| MARK 225 | Public Relations | 3.0 |
| MARK 235 | Creative Selling | 3.0 |
| MARK 240 | Internet Marketing | 3.0 |
| Two (2) electives** (see below) | 6.0 | |
Students moving into the Bachelor of Business Administration-Marketing Communications Management Major should consult with the Program Leader for course selection advice.
**Electives
| A total of six (6) credits must be taken from: | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| ABT 294 | Website Design and Maintenance | 3.0 |
| BUS 260 | International Business and Trade | 3.0 |
| BUS 261 | Business and Sustainability | 3.0 |
| BUS 280 | Entrepreneurship | 3.0 |
| MARK 230 | Retail Merchandising | 3.0 |
| MARK 260 | Business in Society | 3.0 |
| TMGT 210 *** | Cdn. Perspectives in Tourism | 3.0 |
| TMGT 240 *** | World Perspectives in Tourism | 3.0 |
| TMGT 271 *** | Indigenous Tourism Perspectives | 3.0 |
*** Only 3 credits in total may be taken from TMGT course.
Progression to Second Year Options
We encourage you to attend 'career options' activities and meet with the department Chairperson or Program Leader responsible for the diploma(s) that you are interested in pursuing after first year. You will be advised to prepare a Personal Learning Plan (PLP) before these meetings as this will help to identify questions for the Chairperson or Program Leader.
You're required to successfully complete a minimum of eight of the 10 first year courses and have completed the specific individual first-year course requirements for the Marketing Option before being admitted to second year.
Co-op/Internship
Participation Requirements:
- To be eligible to participate in Internship or Co-op, students are required to successfully complete a minimum of 8 first year courses, obtain a minimum GPA of 3.0, and complete the workshop series COOP WEP, prior to the first work term (Internship) and all subsequent work terms (Co-op).
| Co-op Option | Credits | |
|---|---|---|
| In addition to regular program content, students pursuing the Co-op designation will be required to complete*: | ||
| COOP WEP | Workplace Education Prep | 0.0 |
| BUS 101 | Co-operative Work Experience 1 | 6.0 |
| BUS 201 | Co-operative Work Experience 2 | 6.0 |
* Note: A student who does not successfully complete the two(2) Cooperative Work Experience courses will not qualify for the Cooperative Education Designation; however, the student will qualify for the Internship Designation if they have successfully completed a minimum of one (1) Cooperative Work Experience course.
| Internship Option | Credits | |
|---|---|---|
| In addition to regular program content, students pursuing the Internship designation will be required to complete: | ||
| COOP WEP | Workplace Education Prep | 0.0 |
| BUS 102 | Internship Work Experience 1 | 3.0 |
Co-op/Internship Schedule
| Year | Sept-Dec | Jan-Apr | May-Aug |
1 |
Academic Term 1 |
Academic Term 2 |
Work Term 1 |
2 |
Academic Term 3 |
Work Term 2 |
Academic Term 4 |
