Have you ever been in the world's largest building, full of the most talked-about airplanes and the state-of-the-art equipment that they were built with?
Camosun B2B (Business to Business) marketing students made their way across the border to Washington State, where the Boeing factory is located. This particular factory makes jumbo jets, including the innovative Dreamliner.
The students went there to gain perspective on a B2B company's operations and marketing. They were taken on a factory tour, plus they were given the opportunity to talk with the marketing director for that area. The factory tour had the students walking through the underground tunnel system in the world's largest building, according to the Guinness Book of World Records, up to platforms that looked out at the vast space that made even the airplanes look small.
The marketing director was able to give the class some insights into her day-to-day operations, as well as reminding us that she is part of a global business. Part of her work focuses on the tourism industry in Washington State. The factory also includes a gallery of past Boeing models, a simulator and a gift shop. “It is fascinating to see the evolution of the airplane, and to know that this convenience was not available at one time,” observes Sara Lavigne, a student on the trip.
The students and the teacher, Marina Jaffey, believed the trip to be a success. Learning outside of the classroom can really enhance the curriculum, especially with a subject so hands on as B2B marketing. Camosun College should strive to incorporate more field trips like this one in the future. The students of Marketing 465, B2B marketing had a long day, but made it back to the island that night, happy to know they had done something unique.