What you'll study
BBA-Marketing Major
2013-2014
| Year 1 | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| ACCT 110 | Financial Accounting 1 | 3.0 |
| ACCT 207 | Managerial Accounting | 3.0 |
| BUS 130 | Business Communications | 3.0 |
| BUS 140 | Business Info. Technology | 3.0 |
| BUS 141 | Business Information Technology | 3.0 |
| BUS 150 | Introduction to Management | 3.0 |
| ECON 103 | Principles of Microeconomics | 3.0 |
| ENGL 151* | Academic Writing Strategies | 3.0 |
| FIN 110 | Fundamentals of Finance | 3.0 |
| MARK 110 | Introduction to Marketing | 3.0 |
Students may use ENGL 150, 160, 161, 163 or 164 in lieu of ENGL 151 toward program completion.
| Year 2 | Credits | |
|---|---|---|
| BUS 230* | Elementary Statistics | 3.0 |
| BUS 276 | Business Law | 3.0 |
| BUS 280 | Entrepreneurship | 3.0 |
| BUS 290 | Business Strategy Seminar | 3.0 |
| Total credits | 30.0 | |
| ABT 294 | Website Design and Maintenance | 3.0 |
| MARK 210** | Marketing Research | 3.0 |
| MARK 220 | Marketing Communications | 3.0 |
| MARK 235 | Creative Selling | 3.0 |
| Elective | Any MARK course 200 level or higher or TMGT 210 | 3.0 |
| Elective | Any course 200 level or higher | 3.0 |
*Students may substitute MATH 116 Elementary Statistics, MATH 216 Applied Statistics or MATH 218 Probability and Statistics 1.
**Students may substitute PSYC 201 Research Methods in Psychology
| Year 3 | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| BUS 220 | Organizational Behaviour | 3.0 |
| BUS 231* | Quantitative Methods | 3.0 |
| BUS 360 | Global Business Strategies | 3.0 |
| ECON 104 | Principles of Macroeconomics | 3.0 |
| MARK 325 | Public Relations | 3.0 |
| MARK 340 | Communication Tools & Media | 3.0 |
| MARK 360 | Sustainable Marketing | 3.0 |
| MARK 365 | Consumer Behaviour | 3.0 |
| Elective | Any course 200 level or higher | 3.0 |
| Elective | Any non-Business course 100 level of higher | 3.0 |
*Students may substitute an University Transfer Math course (except may not use MATH 116, 216 or 218)
| Year 4 | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| BUS 330 | Advanced Communications | 3.0 |
| BUS 480 | Advanced Business Strategy | 3.0 |
| MARK 420 | Marketing Project Management | 3.0 |
| MARK 433 | Strategic Communications | 3.0 |
| MARK 440 | Digital Marketing | 3.0 |
| PHIL 330 | Ethics in Business | |
| Elective | Any MARK course 300 level or higher | 3.0 |
| Elective | Any MARK course 300 level or higher | 3.0 |
| Elective | Any course 200 level or higher | 3.0 |
| Elective | Any non-Business course 100 level of higher | 3.0 |
Please note: Courses not acceptable for use as electives in the Business Administration, Marketing Option, Bachelor of Business Administration, Marketing Major:
- MATH 116, MATH 216 or MATH 218
- MATH 135 or MATH 137
Applied Work Experience
A minimum of 420 hours of industry relevant work experience is required to graduate. This may be acquired by completing the Co-op work term (BUS 201) or an unsupervised work experience (MARK 499). Students should consult with the BBA Program Leader for additional information.
Residency requirement
A minimum of 10 courses must be completed at Camosun College including MARK 420 and MARK 433, and at least 8 of the following courses:
- BUS 330
- BUS 360
- BUS 480
- MARK 325
- MARK 340
- MARK 360
- MARK 365
- MARK 385
- MARK 395
- MARK 435
- MARK 440
- MARK 465
Co-op Participation Requirement
- Co-op Option: COOP WEP, BUS 101, BUS 201, BUS 301 or BUS 401
- To be eligible to participate in Co-op, students are required to successfully complete: 8 first year courses; obtain a minimum GPA of 3.0; and the workshop series COOP WEP; prior to the first work term.
- To maintain eligibility for subsequent Co-op work terms, students must maintain a GPA of 3.0 and complete prior work terms successfully.
Internship Participation Requirement
- Internship Option: COOP WEP, BUS 102, BUS 202
- To be eligible to participate in Internship students are required to successfully complete 8 first year courses, obtain a minimum GPA of 3.0, and the workshop series COOP WEP, prior to the first work term.
- An Internship designation requires at least one of the two work terms required to graduate be a Co-op work term.
- To maintain eligibility for the second work term, students must maintain a GPA of 3.0 and complete the prior work term successfully.
Last updated: April 12, 2013 3:44 pm
