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BBA-Marketing Major
2013-2014

Year 1 Credits
Total credits 30.0
ACCT 110 Financial Accounting 1 3.0
ACCT 207 Managerial Accounting 3.0
BUS 130 Business Communications 3.0
BUS 140 Business Info. Technology 3.0
BUS 141 Business Information Technology 3.0
BUS 150 Introduction to Management 3.0
ECON 103 Principles of Microeconomics 3.0
ENGL 151* Academic Writing Strategies 3.0
FIN 110 Fundamentals of Finance 3.0
MARK 110 Introduction to Marketing 3.0

Students may use ENGL 150, 160, 161, 163 or 164 in lieu of ENGL 151 toward program completion.

Year 2 Credits
BUS 230* Elementary Statistics 3.0
BUS 276 Business Law 3.0
BUS 280 Entrepreneurship 3.0
BUS 290 Business Strategy Seminar 3.0
Total credits 30.0
ABT 294 Website Design and Maintenance 3.0
MARK 210**
Marketing Research 3.0
MARK 220 Marketing Communications 3.0
MARK 235 Creative Selling 3.0
Elective Any MARK course 200 level or higher or TMGT 210 3.0
Elective Any course 200 level or higher 3.0

*Students may substitute MATH 116 Elementary Statistics, MATH 216 Applied Statistics or MATH 218 Probability and Statistics 1.
**Students may substitute PSYC 201 Research Methods in Psychology

Year 3 Credits
Total credits 30.0
BUS 220 Organizational Behaviour 3.0
BUS 231* Quantitative Methods 3.0
BUS 360 Global Business Strategies 3.0
ECON 104 Principles of Macroeconomics 3.0
MARK 325 Public Relations 3.0
MARK 340 Communication Tools & Media 3.0
MARK 360 Sustainable Marketing 3.0
MARK 365 Consumer Behaviour 3.0
Elective Any course 200 level or higher 3.0
Elective Any non-Business course 100 level of higher 3.0

*Students may substitute an University Transfer Math course (except may not use MATH 116, 216 or 218)

Year 4 Credits
Total credits 30.0
BUS 330 Advanced Communications 3.0
BUS 480 Advanced Business Strategy 3.0
MARK 420 Marketing Project Management 3.0
MARK 433 Strategic Communications 3.0
MARK 440 Digital Marketing 3.0
PHIL 330 Ethics in Business  
Elective Any MARK course 300 level or higher 3.0
Elective Any MARK course 300 level or higher 3.0
Elective Any course 200 level or higher 3.0
Elective Any non-Business course 100 level of higher 3.0

Please note:  Courses not acceptable for use as electives in the Business Administration, Marketing Option, Bachelor of Business Administration, Marketing Major:

  • MATH 116, MATH 216 or MATH 218
  • MATH 135 or MATH 137

Applied Work Experience
A minimum of 420 hours of industry relevant work experience is required to graduate. This may be acquired by completing the Co-op work term (BUS 201) or an unsupervised work experience (MARK 499).  Students should consult with the BBA Program Leader for additional information.

Residency requirement
A minimum of 10 courses must be completed at Camosun College including MARK 420 and MARK 433, and at least 8 of the following courses:

  • BUS 330
  • BUS 360
  • BUS 480
  • MARK 325
  • MARK 340
  • MARK 360
  • MARK 365
  • MARK 385
  • MARK 395
  • MARK 435
  • MARK 440
  • MARK 465

Co-op Participation Requirement

  • Co-op Option: COOP WEP, BUS 101, BUS 201, BUS 301 or BUS 401
  • To be eligible to participate in Co-op, students are required to successfully complete: 8 first year courses; obtain a minimum GPA of 3.0; and the workshop series COOP WEP; prior to the first work term.
  • To maintain eligibility for subsequent Co-op work terms, students must maintain a GPA of 3.0 and complete prior work terms successfully.

Internship Participation Requirement

  • Internship Option: COOP WEP, BUS 102, BUS 202
  • To be eligible to participate in Internship students are required to successfully complete 8 first year courses, obtain a minimum GPA of 3.0, and the workshop series COOP WEP, prior to the first work term.
  • An Internship designation requires at least one of the two work terms required to graduate be a Co-op work term.
  • To maintain eligibility for the second work term, students must maintain a GPA of 3.0 and complete the prior work term successfully.

Last updated: February 24, 2014 1:09 pm


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