What you'll study
Bachelor of Business Administration-Marketing Communications Management Major
| Year 1 | Credits | |
|---|---|---|
| ACCT 110 | Financial Accounting 1 | 3.0 |
| BUS 130 | Business Communications | 3.0 |
| BUS 150 | Introduction to Management | 3.0 |
| FIN 110 | Fundamentals of Finance | 3.0 |
| MARK 110 | Introduction to Marketing | 3.0 |
| Five (5) Electives* | 15.0 | |
| Total credits | 30.0 | |
| Year 2 | Credits | |
|---|---|---|
| Total credits | 30.0 | |
| MARK 220 | Marketing Communications | 3.0 |
| MARK 225 | Public Relations | 3.0 |
| Eight (8) Electives* | 24.0 | |
| Year 3 | Credits | |
|---|---|---|
| BUS 214 | Leadership Skills | 3.0 |
| BUS 230 | Elementary Statistics | 3.0 |
| BUS 322 | Leading Organizational Change | 3.0 |
| ECON 103 | Principles of Microeconomics | 3.0 |
| ENGL 250 | Advanced Composition | 3.0 |
| MARK 210 | Marketing Research | 3.0 |
| or PSYC 201 | Research Methods in Psychology | 3.0 |
| MARK 340 | Communication Tools & Media | 3.0 |
| Total credits | 30.0-31.0 | |
| One (1) University Transfer MATH elective (except MATH 116) | 3.0-4.0 | |
| PHIL 330 | Ethics in Business | 3.0 |
| One (1) Elective | 3.0 | |
| Year 4 | Credits | |
|---|---|---|
| ACCT 207 | Managerial Accounting | 3.0 |
| BUS 330 | Advanced Communications | 3.0 |
| BUS 427 | Project Management | 3.0 |
| BUS 480 | Advanced Business Strategy | 3.0 |
| MARK 433 | Strategic Communications | 3.0 |
| One of: | 3.0 | |
| BUS 380 | New Venture Development | 3.0 |
| BUS 450 | International Management | 3.0 |
| BUS 460 | International Trade and Finance | 3.0 |
| Four (4) Elective | 12.0 | |
| Total credits | 30.0 | |
Electives:
a. Four (4) of the electives must be non-business academic courses and may be at any level (100 to 400).
b. Four (4) electives can be business or non-business academic courses and may be at any level (100 to 400).
c. Three (3) electives must be 300- or 400-level School of Business courses.
d. All other electives must be 200-level or higher business or non-business academic courses. Only one ABT course my be included. ACCT 111 may be included as a 200-level elective.
Effective January 2012: A minimum of 420 hours of industry relevant work experience is required to graduate. This requirement may be satisfied by completing ACCT 499 or BUS 201. Students should consult with the BBA Program Leader for additional information.
Co-op Participation Requirement
- Co-op Option: COOP WEP, BUS 101, BUS 201, BUS 301 or BUS 401
- To be eligible to participate in Co-op, students are required to successfully complete: 8 first year courses; obtain a minimum GPA of 3.0; and the workshop series COOP WEP; prior to the first work term.
- To maintain eligibility for subsequent Co-op work terms, students must maintain a GPA of 3.0 and complete prior work terms successfully.
Internship Participation Requirement
- Internship Option: COOP WEP, BUS 102, BUS 202
- To be eligible to participate in Internship students are required to successfully complete 8 first year courses, obtain a minimum GPA of 3.0, and the workshop series COOP WEP, prior to the first work term.
- An Internship designation requires at least one of the two work terms required to graduate be a Co-op work term.
- To maintain eligibility for the second work term, students must maintain a GPA of 3.0 and complete the prior work term successfully.
Year |
Sept-Dec |
Jan-Apr |
May-Aug |
1 |
Academic |
Academic |
Work |
2 |
Academic |
Work Term 2 or Academic Term 4 |
Academic |
3 |
Academic Term 5 |
Work Term 3 or Academic Term 6 |
Academic Term 6 or Work Term 3 |
4 |
Academic Term 7 |
Academic Term 8 |
