Bachelor of Business Administration
Marketing Communications Management Major
Come out and learn more about our BBA' s at an Information Session.
If you thrive in a creative environment and like to manage projects, a career in marketing communications management may be for you.
The major in Marketing Communications Management is one of only two programs of its kind in Canada, with a unique focus on both business strategy and creativity. Highly practical in its design, this major prepares students for successful careers in the broad, changing field of Marketing management.
The BBA in Marketing Communications Management will provide you with many exciting career options. You may find employment in sales, retail marketing, on-line marketing, communications, or public relations. You will learn to create and implement marketing campaigns, communications strategies, and branding. A sound background in marketing may also be the key to launching and building your own successful business.
The four-year Bachelor of Business Administration - Marketing Communications Management Major is a “two plus two” program—you'll earn both a business diploma and a BBA and have the option of full- or part-time studies with courses offered weekdays, evenings, and some Saturdays to suit your life schedule.
The program also includes an applied work experience component. You'll graduate with practical work experience which will be complemented by valuable networking opportunities.
Admission to the BBA program is at the start of Year 3, after the completion of the Diploma in Business Administration - Marketing Option.
Third and fourth-year studies include:
- advanced management,
- leading organizational change,
- communication tools and media,
- business ethics,
- strategic communication planning,
- managerial economics,
- international trade and finance,
- advanced communications,
- advanced operations management,
- business strategy.
Credential Options:
- Bachelor of Business Administration – Marketing Communications Management Major
- Bachelor of Business Administration – Marketing Communications Management Major, Co-operative Education Designation
- Bachelor of Business Administration – Marketing Communications Management Major, Internship Designation
Questions? Contact the School of Business by phone at 250-370-4565 or email sofbus@camosun.bc.ca .
