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MARK 110 Introduction to Marketing

Effective Date: January 2017

An informative introduction to marketing, this course provides a basic understanding of Canadian and international marketing structures and techniques including defining and segmenting target markets, using planning and forecasting techniques, analyzing costs and benefits of marketing mixes, interpreting market research data, consumers and consumerism, industrial market potentials.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$330.60 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

  • C in Principles of Math 11
  • C in Applications of Math 12
  • C in Foundations of Math 11
  • C in Pre-Calculus 11
  • C in MATH 137
  • C+ in MATH 072
  • C+ in MATH 135
  • Bachelor's degree from a recognized post-secondary institution

Camosun offers Math assessment testing to determine current level of skill.

Pre/Corequisites

One of:

Camosun offers English assessment testing to determine current level of skill.

MARK 210 Marketing Research

Effective Date: January 2016

An examination and application of marketing research techniques, involving research design, sampling, forms and questions, data gathering, interpretation and reporting. Attention is given to new product research, consumer surveys, market analysis and forecasting.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$330.60 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

And one of:

Or:

  • Bachelor's degree from a recognized post-secondary institution

MARK 220 Marketing Communications

Effective Date: January 2016

This course focuses on the development of an effective integrated marketing communication (IMC) plan within the framework of a firm’s total marketing strategy.  Specifically, the course examines advertising, direct response communications, online interactive communications, sales promotion, public relations, and event marketing, with the objective of ensuring that the appropriate message and media are selected.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$330.60 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

  • C in MARK 110
  • C in SPEX 160
  • Bachelor's degree from a recognized post-secondary institution

MARK 230 Retail Merchandising

Effective Date: January 2016

This course provides students with knowledge of retailing institutions’ principles and practices with special emphasis on layout and store design, organization structure, merchandise assortments and strategy, financial strategy, the buying function, human resource management and building customer loyalty. Students study the interrelationship of merchandise strategies with retail marketing strategies.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
3 lecture hours per week
Related programs
Business Administration
Tuition
$247.95 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

MARK 235 Creative Selling

Effective Date: January 2016

A modern look at creative selling as a career. From the philosophy of prospecting to the final close, the student, through applied research, is encouraged to simulate the actual experiences of sales professionals. This practical course analyzes behavioural patterns which affect sales success.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$330.60 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

MARK 325 Public Relations Management

Effective Date: January 2016

This course examines communication management theories and principles in effective public relations programming. The emphasis is on the social responsibility of organizations, the strategic function of public relations and the evaluation of effective corporate communication.  Media relations, social media and professional ethics will be highlighted.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

All of:

Effective Date: January 2018

This course examines communication management theories and principles in effective public relations programming. The emphasis is on the social responsibility of organizations, the strategic function of public relations and the evaluation of effective corporate communication.  Media relations, social media and professional ethics will be highlighted.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

  • C in MARK 220
  • C in MARK 340
  • A bachelor's degree from a recognized post-secondary institution

MARK 340 Communication Tools and Media

Effective Date: January 2016

This applied course will guide students through the various communication tools available to best meet the needs of the intended audience and the organization and will incorporate the ability to assess the usefulness and appropriateness of tools for messages to be transmitted.  Media, media relations and publicity are examined.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

MARK 360 Sustainable Marketing

Effective Date: January 2016

This course looks at the concept of corporate citizenship to address the role of business in society.  It explores sustainable business practices to examine issues of ethical decision making and stakeholder relations.  The course examines marketing fundamentals with core environmental, social, and economic principles. 

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

MARK 365 Consumer Behaviour

Effective Date: January 2016

Consumer behaviour concepts are related to the various dimensions of market segmentation and marketing strategy. The course deals with the individual and psychological factors that influence consumer behaviour as well as the applicable social and cultural factors. Case illustrations will focus on segmentation strategies, product positioning and advertising appeals.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

MARK 385 Services Marketing

Effective Date: January 2016

The service sector is expanding, thus, understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principles and strategies required to effectively meet the consumer's or client's expectations.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
3 lecture hours per week
Related programs
Business Administration
Tuition
$334.80 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

Effective Date: January 2018

The service sector is expanding, thus, understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principles and strategies required to effectively meet the consumer's or client's expectations.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
3 lecture hours per week
Related programs
Business Administration
Tuition
$334.80 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

MARK 395 Customer Relationship Management

Effective Date: January 2016

This course examines the application of customer relationship management (CRM) in a variety of organizational settings. Students will explore database planning, design and creation, and the role of CRM in a firm’s marketing strategy. An emphasis will be placed on customer relationship building and servicing.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

MARK 420 Marketing Project Management

Effective Date: September 2013

This course focuses on strengthening marketing-related competencies learned throughout earlier coursework using project management practices to design and implement a service-learning project for an international not-for-profit organization. In addition, students will develop, implement and monitor the marketing project using cross-functional thinking, teamwork, communication and cultural sensitivity.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

All of:

And one of:

Effective Date: January 2018

This course focuses on strengthening marketing-related competencies learned throughout earlier coursework using project management practices to design and implement a service-learning project for an international not-for-profit organization. In addition, students will develop, implement and monitor the marketing project using cross-functional thinking, teamwork, communication and cultural sensitivity.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

All of:

And one of:

Or:

  • A bachelor's degree from a recognized post-secondary institution

MARK 433 Strategic Communications Management

Effective Date: September 2013

This course will examine the role of communications as a strategic management function and current issues in leading and managing corporate communications, including marketing communications, internal communications and reputation management. This course will examine reputation and stakeholder management and the use of complex communication planning including benchmarking, budgeting, monitoring and evaluation communications.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

MARK 435 Sales Management

Effective Date: January 2016

This applied course examines the roles and responsibilities of a sales manager and the management of a sales force. Students are introduced to the concepts of human resource management and leadership as they apply to the management of a sales team. Specifically, four important competencies are developed in the course: strategic planning, leading and coaching, managing diversity, and leveraging technology.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

One of:

  • C in MARK 235
  • Bachelor's degree from a recognized post-secondary institution

MARK 440 Digital Marketing

Effective Date: January 2016

The purpose of this course is to provide skills necessary for business students to recognize and use digital technologies for a strategic competitive advantage.  Topics taught include the concepts of building an online presence and the tools required to integrate digital technologies within an organization’s marketing mix.

This is NOT a course in building Web pages – that skill is assumed. In addition, students should have a thorough grounding in common business computer skills.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

MARK 465 Business to Business Marketing

Effective Date: January 2016

This course examines communication management theories and principles in effective public relations programming. The emphasis is on the social responsibility of organizations, the strategic function of public relations and the evaluation of effective corporate communication.  Media relations, social media and professional ethics will be highlighted.

Note: It is recommended that students have completed second year in their program prior to taking this course.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
3
Format
4 lecture hours per week
Related programs
Business Administration
Tuition
$446.40 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

MARK 499 Unsupervised MARK Work Experience

Effective Date: January 2012

MARK 499 is a self-directed work experience that provides students with an opportunity to apply and expand marketing academic knowledge while employed in paid or volunteer positions and/or projects.

Check transferability with the BC Transfer Guide • Course offerings vary by term; search Camlink for scheduled sections

Credits
4
Format
420 total hours
Related programs
Business Administration
Tuition
$467.83 plus additional fees. Effective from September 1, 2017 to August 31, 2018.

Prerequisites

None.

Restricted course Open to students in Bachelor of Business Administration, Marketing Major.

Last updated: September 5, 2017 2:33 pm

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