Marketing
MARK 110 Introduction to Marketing
(3 credits) F, W, P (3,0,1,0)
An informative introduction to marketing, this course provides a basic understanding of Canadian and international marketing structures and techniques including defining and segmenting target markets, using planning and forecasting techniques, analyzing costs and benefits of marketing mixes, interpreting market research data, consumers and consumerism, industrial market potentials.(T)
Prerequisite(s): English 12, or EFP 12 or TPC 12 or assessment.
MARK 210 Marketing Research
(3 credits) F, P (2,0,1,0)
An examination and application of marketing research techniques, involving research design, sampling, forms and questions, data gathering, interpretation and reporting. Attention is given to new product research, consumer surveys, market analysis and forecasting.
Prerequisite(s): MARK 110 and (BUS 230 or MATH 116 or MATH 216 or MATH 218).
MARK 215 Marketing Research & Planning
(3 credits) W (4,0,0,0)
The importance of planning for the success of the business will be discussed. Analyze the market to determine sales potential, threats, opportunities, competition and overall business feasibility. Secondary information sources will be identified. A research project will be developed to gather primary data. Topics include: analytical techniques and the strategic planning process. Students who receive credit for MARK 210 cannot receive credit for MARK 215.
Prerequisite(s): MARK 110.
MARK 220 Marketing Communications
(3 credits) F, W (3,1,0,0)
This course focuses on the development of an effective integrated marketing communication (IMC) plan within the framework of a firm's total marketing strategy. Specifically, the course examines advertising, direct response communications, online interactive communications, sales promotion, public relations, and event marketing, with the objective of ensuring that the appropriate message and media are selected.
Prerequisite(s): MARK 110.
MARK 225 Public Relations
(3 credits) F, W (3,0,0,0)
This course will provide a theoretical background of the use of public relations in the private and public sector, along with an overview of when to use public relations tools and techniques. The emphasis of the course is on the strategic function of public relations. Specific discussion on media relations, and public relations ethics will be highlighted.
Prerequisite(s): MARK 110 or PADM 112.
MARK 230 Retail Merchandising
(3 credits) W (3,0,0,0)
Designed to provide students with a knowledge of retailing institutions' principles and practices with special emphasis on the following: layout and store design; organization; the buying function; pricing strategies; store services; security. A study of the interrelationship of merchandising with retail advertising, sales promotion and sales techniques.
Prerequisite(s): MARK 110.
MARK 235 Creative Selling
(3 credits) F, W (3,0,0,0)
A modern look at creative selling as a career. From the philosophy of prospecting to the final close, the student, through applied research, is encouraged to simulate the actual experiences of sales professionals. This practical course analyzes behavioural patterns which affect sales success.
Prerequisite(s): MARK 110.
MARK 240 Internet Marketing
(3 credits) F, W (2,2,0,0)
The purpose of this course is to provide skills necessary for business students to recognize and take advantage of the potential of the Internet as a competitive weapon. Topics taught include the concepts of building an extranet Web presence and the tools required to manage a commercial site. This is NOT a course in building webpages – that skill is assumed. In addition, the assumption is made that students have a thorough grounding in common business computer skills.
Prerequisite(s): BUS 141.
MARK 260 Business in Society
(3 credits) W, P (3,0,1,0)
This course looks at the concept of corporate citizenship to address the role of business in society. It explores best business practices to examine issues of ethical decision making and stakeholder relations. The course examines legal, economic, environmental, social and philanthropic elements to build this framework.
Prerequisite(s): MARK 110 or PADM 112.
MARK 335 Sales Management
(3 credits) W or P (42 hours total)
This applied course examines the roles and responsibilities of a sales manager and the management of a sales force. Students will study human resource management and leadership as they apply to managing a sales team. Four important competencies will be developed: strategic planning, leading and coaching, managing diversity, and leveraging technology.
Prerequisite(s): MARK 235.
MARK 340 Communication Tools & Media
(3 credits) W (112 hours total)
This applied course will walk students through the various communication tools available to best meet the needs of the intended audience and the organization and will incorporate the ability to assess the usefulness and appropriateness of tools for messages to be transmitted. Media relations and publicity is a major focus.
Prerequisite(s): MARK 220 or SPMA 260.
MARK 365 Consumer Behaviour
(3 credits) F (3,0,0,0)
Consumer behaviour concepts are related to the various dimensions of market segmentation and marketing strategy. The course deals with the individual and psychological factors that influence consumer behaviour as well as the applicable social and cultural factors. Case illustrations will focus on segmentation strategies, product positioning and advertising appeals. (T)
Prerequisite(s): MARK 110 or SPEX 160 and SPMA 260.
MARK 385 Services Marketing
(3 credits) W or P (105 hours total)
The service sector is expanding, thus, understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principles and strategies required to effectively meet the consumer's or client's expectations. (T)
Prerequisite(s): MARK 110 or SPEX 160, and one of: any 200-level BUS or MARK course, or SPMA 260, or TMGT 230.
MARK 433 Strategic Communications
(3 credits) F (4,0,0,0)
This course will examine current issues in organizational communications, including internal communications, benchmarking, reputation management, and the role of communications as a strategic management tool. This course will also examine the use of more complex communication planning and will include budgeting, monitoring, and evaluating communications.
Prerequisite(s): BUS 330, MARK 225.